Free UTM Link Builder

Create trackable campaign URLs in seconds. Add UTM parameters to your links and use them to measure marketing traffic and campaign performance.

Build Your UTM Link

Enter the full URL of the page you want visitors to land on.
Example: google, facebook, newsletter
Example: cpc, email, social, banner
Use one consistent campaign name for the entire marketing campaign.
Commonly used to identify paid keywords.
Use this to distinguish different ads, buttons or creatives.
Generated UTM URL
Enter a website URL and the required campaign information to generate your link.
✓ URL copied to clipboard.
Tip: Use lowercase values consistently for your campaign naming. Google Analytics treats values with different capitalization as different values.

URL Preview

Generated Link
Your generated URL will appear here.
utm_source —
utm_medium —
utm_campaign —
utm_id —
utm_term —
utm_content —
utm_source_platform —
utm_creative_format —
utm_marketing_tactic —

Free UTM Link Builder

AIGoHelp's free UTM Link Builder helps you create campaign tracking URLs for websites, advertising, email marketing, social media and other online marketing campaigns.

Add your destination URL and campaign parameters to generate a trackable URL that can be used with Google Analytics and other analytics platforms.

How to Create a UTM Link

  1. Enter your website or landing page URL.
  2. Enter the campaign source, such as Google, Facebook or newsletter.
  3. Enter the campaign medium, such as CPC, email or social.
  4. Enter your campaign name.
  5. Optionally add campaign ID, term and content.
  6. Add source platform, creative format or marketing tactic if needed.
  7. Copy the generated URL.
  8. Use the generated URL in your marketing campaign.

UTM Parameters Explained

utm_source

Identifies where the traffic comes from. Examples include Google, Facebook, Instagram, TikTok and newsletter.

utm_medium

Identifies the marketing medium, such as CPC, email, social, banner or referral.

utm_campaign

Identifies the overall marketing campaign, promotion or product campaign.

utm_term

Commonly used to identify paid search keywords.

utm_content

Helps distinguish different ads, links, buttons or creative variations within the same campaign.

Who Can Use a UTM Link Builder?

UTM links are useful for marketers, small businesses, agencies, freelancers, ecommerce businesses, content creators and anyone who wants to understand where website visitors are coming from.

You can use UTM links for email newsletters, social media campaigns, paid advertising, banner campaigns, affiliate links and other marketing activities.

Frequently Asked Questions

What is a UTM link?

A UTM link is a URL containing campaign parameters that help analytics platforms identify where website traffic comes from and which campaign generated it.

What are UTM parameters used for?

UTM parameters help identify campaign source, marketing medium, campaign name, paid keywords and specific content or creatives.

What are the main UTM parameters?

The main parameters are utm_source, utm_medium, utm_campaign, utm_term and utm_content.

Is this UTM builder free?

Yes. AIGoHelp's UTM Link Builder is free to use and does not require an account.

Does AIGoHelp store my URLs?

No. The UTM Link Builder generates the URL directly in your browser and does not require you to submit your information to a server.